Privacy Policy

We collect personal information about you from the following sources:

• From you, our members, and other users of AAA services, on applications and other forms at events, via the Internet, by telephone, and when you apply for AAA Northway products or services. Examples of this type of information include your name, address, telephone number, and personal demographics (age, gender, marital status, etc.).
• From transactions with us or with others. Examples include your payment histories, account balances, credit card numbers, and other transaction records such as utilization of roadside assistance.
• From third parties such as our AAA Northway affiliates and other third parties, including products or services you may have purchased through another AAA organization or our partners.

AAA Northway does not knowingly collect information from children under the age of 13 and does not target its website to children under 13. We encourage parents and guardians to take an active role in their children’s online activities and interests.

We limit the ways in which we use the information you provide to us to ensure members receive the full benefit of their relationship with AAA Northway.

We primarily use your information to:

• Provide the products and services you are entitled to receive as a member or have otherwise requested;
• Provide you customer service;
• Provide services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order);
• Send marketing materials and communications to you in relation to AAA Northway products and services or those of our strategic marketing partners;
• Perform market research via surveys to better serve your needs and to improve our websites, your member experience, and our various types of communications, advertising campaigns, and/or promotional activities; or
• Otherwise conduct business.

In addition, data we receive from third party providers helps us verify information you have given us or to add demographic or other information to help us better understand your potential needs for additional products or services.

Some of these uses require us to share your information with third parties, including companies whose purpose is to support AAA Northway marketing or membership activities, as well as our trusted partners who provide travel, financial, and other services to you. In addition, we may share your information (including non-public personal identification information) to ensure our compliance with reporting and other legal requirements or in other manners permitted or required by law, including without limitation to respond to subpoenas, search warrants, court orders, or other legal process.

As a AAA member, you have choices whether we use your information for marketing purposes or whether your non-public personal (financial) information is shared with our AAA Northway affiliates or those third party partners. Those choices are described in “The Choices You Have” section below.

We capture your IP address and place cookies on all website visitor hard drives to collect information on your visits to our site and the pages viewed. We aggregate this information with that of other visitors to analyze website activity to help us improve your online experience. These data are not personally identifiable to you and are used primarily to identify return visitors to the site and understand from what website you came to our site and the site you next visit upon leaving the AAA Northway site, including when you link to our partner sites to explore the products and services they provide. In addition, when you initially visit AAA.com, a persistent cookie is used to capture your zip code to make it easier to ensure you visit the appropriate AAA club website.

The use of persistent cookies enables us to capture and link to other information you have provided us online once you choose to identify yourself. This capability allows us to view your activity on our site for a specified period of time to match your interests and needs to the best product and service information available and send it to you. AAA Northway also uses clear gif tracking images on some of its pages and in our HTML emails to determine open rates.

You may opt out of cookies at any time by following the instructions on your browser.

AAA Northway has partnered with reputable companies such as The Walt Disney Company, Hertz Corporation, Trafalgar Tours, Holland America Line, and Bread Financial, as well as other travel or financial related companies, to provide additional services to you. If you choose to use any of the links we provide to these member companies, sponsors, and other third party resources, you will be leaving our website and going to a new website. Protection of your privacy at those other sites will be governed by the privacy policy at that site. We've taken special care selecting our partner companies to try to ensure that they respect your privacy as we do, but please take the time to read the privacy policies at their respective websites.

Receipt of AAA Northway Marketing
You may choose to opt out of direct mail marketing and telemarketing phone calls from AAA Northway. We ask you to provide your membership number to help us locate your member record in our files to apply your opt-out to the name and address or telephone number to which the opt-out applies. You may continue to receive direct marketing communications at other names, telephone numbers, or addresses we have in our records. You may also receive non-marketing member communications or satisfaction surveys via telephone or mail.

AAA Now! Magazine is a subscription benefit of your membership. Please note you will continue to receive this valuable bi-monthly publication unless you specifically ask to unsubscribe when you contact us. If you have unsubscribed, when you renew your AAA Northway membership, your subscription to AAA Now! will not renew unless you specifically ask to receive it.

To make a request regarding your preferences for telemarketing phone calls and direct mail marketing from AAA Northway, including AAA Now! Magazine, AAA members may visit AAA.com and log in to your AAA.com online account (link provided at the top of the home page). If you have not registered for an online account, you will need to register before editing your contact preferences. Online registration is free and instructions are provided when you select the Log In link at the top of the home page.

You may also contact Membership Processing by phone or mail. Please refer to the "Contact Us" section at the end of this Privacy Policy.

We at AAA Northway understand our members’ need for information, as well as for our products and services, may change over time. In order to consider your future needs, we limit the length of time your marketing opt-outs will remain active. Direct mail opt-outs will be honored for three years or until you change your name or address, or request information. Telemarketing opt-outs will be honored for 10 years as required by New York law or until you change your telephone number.

Receipt of AAA Northway Email
You may choose to opt out of email marketing and other email communications by visiting the e-Newsletter Preferences page at AAA.com/newsletter or by clicking on the "Email Newsletters" button at the bottom of the AAA.com home page and selecting your preferences.

You may also unsubscribe from a specific email list by clicking on "Unsubscribe from this list" at the bottom of the email, or click on your email address at the bottom of the email to access the e-Newsletter Preferences page.

Generally, you have the right to review information we have about you. As a AAA member, you may review your personal information by visiting AAA.com and logging in to your AAA.com online account. You may also edit your personal information and your contact preferences in your online account, as well as renew your membership, change your membership level, add an associate member, and a variety of other membership requests and changes. You will have access only to the information you provided us in the course of requesting information or conducting business with AAA Northway.

Both members and nonmembers may also review personal information with a signed request made in writing. The request must include your full name, address, telephone number, and member number, if applicable. We will provide you access only to the information you provided to us in the course of requesting information or conducting business with AAA Northway. If you would like to update your name, address, phone number, email address, or privacy choices (such as whether you want to receive marketing from us or have us share your information with our partners), you may contact us to request a correction. You may send your request to the address provided in the "Contact Us" section of this Privacy Policy. We will respond in writing to your request within 30 days and keep copies of all correspondence in our files.

We only grant access to non-public personal information about you to employees and service providers so they can provide or offer products or services to you, process and service your accounts and administer business. Our internal policies require us to keep your non-public personal information confidential. Even if you are no longer our member, we will continue to safeguard your non-public personal information. In addition, we maintain physical, electronic, and procedural safeguards to protect this non-public personal information. We continually assess new technology for protecting information and upgrade our systems when appropriate.

If we make any changes to this policy, we will post the effective date of the changes on this Privacy Policy. If we make material changes to this Privacy Policy (such as how we use or share your personal information), we will provide current members with a notice describing our new practices. You may contact us with any questions or comments, as well as requests to review and update your personal information. Please refer to the "Contact Us" section at the end of this Privacy Policy.

If you have any questions about this Privacy Policy, or to opt out of unsolicited direct mail marketing or telemarketing phone calls from AAA Northway, please contact us by phone or mail.

Please include your member number and address or telephone number to which the opt-out applies in any correspondence:

AAA Northway
Attn: Membership Processing
200 Harborside Drive
Suite 301
Schenectady, NY 12305

Phone: 518-374-4696

Please allow approximately 12 weeks for your direct mail opt-out to become effective. Telemarketing opt-out requests will be honored within 31 days.